Assets optimization
Optimizing your assets is crucial for ensuring that your playable ad meets the file size limitations imposed by ad networks and performs efficiently across different devices. Below, we’ll cover best practices for image and audio optimization.
Image Optimization
To optimize your images for playable ads:
- Descale Images: Reduce the resolution of your images as much as possible while maintaining acceptable visual quality. This helps minimize the file size without significantly affecting the appearance.
- Compression: Use an online compression tool (e.g., TinyPNG, JPEG-Optimizer) to further reduce the size of your images without noticeable quality loss. This is essential to keep your playable ad lightweight and within network file size limits.
By combining descaling and compression, you can dramatically reduce the size of your images, helping your ad load faster and meet size requirements.
Audio Optimization
Audio files can take up significant space, so it’s important to optimize them effectively:
- Compression: Use audio compression to reduce file size. Tools like Audacity or online converters allow you to compress audio without sacrificing too much quality.
- File Format: Use the MP3 format for your audio files, as it provides efficient compression while maintaining acceptable audio quality.
- Mono Audio: Convert your audio files to mono instead of stereo. This reduces the file size while maintaining an acceptable listening experience, particularly on mobile devices where stereo separation is less critical.
Optimizing your audio files ensures that they load quickly and don’t weigh down your playable ad.
