Focus on Core Mechanics
The gameplay should emphasize the most enjoyable and unique mechanics of your game. Whether it’s a puzzle-solving feature, combat mechanics, or strategic decision-making, focus on the key elements that differentiate your game and make it fun to play.

Time Efficiency
The gameplay section needs to be quick and engaging. On average, playable ads are around 15-30 seconds long, so you need to deliver an impactful experience within this short window. Ensure that the gameplay is simple enough to be understood and enjoyed in that time frame, but also challenging enough to pique interest.

Smooth User Experience
Ensure the gameplay experience is smooth, with minimal loading times and responsive controls. Any lag or poor performance can lead to frustration and lower the chances of conversion. Optimization is key, especially since playable ads must run on a variety of devices and environments.

Progression and Reward
Incorporate a clear sense of progression in the gameplay, even within a short time frame. Allow the user to achieve something—whether it’s completing a level, earning points, or unlocking a reward. This sense of accomplishment can enhance user engagement and make them more likely to download the full game.

Immersive Experience
The gameplay should immerse the user in your game world. Utilize audio, visual effects, and animations to create a polished experience that draws the user in. However, be mindful of balancing immersion with performance to maintain a lightweight and fast-loading ad.

Limited Complexity
Playable ads should not overwhelm users with too much complexity. The gameplay section should strike a balance between being engaging yet easy to understand. Avoid introducing too many features or mechanics that could confuse users in such a short span of time.