File Size Restrictions
File size limits vary by network, typically ranging between 2MB to 5MB.

No Auto-Play Audio Before Interaction
One common restriction across nearly all networks is the prohibition of auto-play audio. Playable ads are not allowed to play any sound or music until the user initiates an interaction (e.g., tapping, swiping, or clicking). This is to prevent intrusive experiences for users, especially in environments where audio might be disruptive. Developers must ensure that their playable ads are muted by default until the first user interaction.

No Auto-Call to Action (CTA)
Another limitation is the restriction on automatically triggering the call-to-action (CTA) button without user interaction. Ads must be interactive and cannot force users into app store redirections without their explicit action. This means that developers cannot use auto-redirects or automatically transition to the end card without the user’s active participation.

Short Duration Requirements
Playable ads are designed to be brief, generally lasting between 15 to 30 seconds. Networks like TikTok, Google, Facebook, and others prioritize shorter ads (around 15-20 seconds), while networks like AppLovin, ironSource, and Unity Ads allow for slightly longer interactions, up to 30 seconds. Developers must focus on delivering a meaningful and engaging experience within this short time frame.

Interactive and Engaging Content
Most networks require that playable ads be highly interactive and engaging. Static or minimally interactive ads are often rejected. Ads should prompt users to take specific actions and must be designed with intuitive controls that ensure quick understanding and participation.

Limited Complex Interactions
Given the file size and time limitations, complex interactions such as deep levels of gameplay, advanced mechanics, or intricate narratives are not feasible in most playable ads. The goal is to provide a simple, engaging snapshot of the full app or game experience that can be completed quickly and encourages the user to download the full version for more.

Fast Load Times
Playable ads must load quickly to maintain user engagement and avoid abandonment. Ad networks generally enforce guidelines that require ads to load within 2 to 3 seconds. This can be challenging for developers who must balance rich content with performance optimization.

Cross-Platform Compatibility
Playable ads need to function smoothly across various device types, screen sizes, and operating systems, including iOS and Android. Developers are responsible for ensuring their ads run seamlessly on different devices without sacrificing performance or visual quality.

Data Collection and Privacy Restrictions
Playable ads must comply with the data privacy and tracking rules of each ad network and the regions in which they are served. Networks such as Google, Facebook, and TikTok have strict guidelines around the use of cookies, tracking pixels, and data collection. Developers must ensure that their ads do not collect unauthorized data and adhere to regulations like GDPR and CCPA.