The structure of a playable ad is important because it ensures a smooth, logical progression that keeps users engaged while also maximizing the chances of conversion. A well-structured playable ad captures attention, teaches users how to interact with the ad, delivers a fun or compelling experience, and finally, motivates them to download the app. The flow from tutorial to gameplay to end card ensures that users have a clear and guided experience, leading to higher retention and conversion rates.

By organizing your playable ad into distinct sections, you can focus on the user experience at every step, ensuring that the ad is not only engaging but also optimized for performance. This structured approach is crucial for maintaining user interest and driving them toward the final call-to-action.