Instal PlayBuild

Install PlayBuild Follow these simple steps to install and set up the PlayBuild plugin in Cocos Creator. This guide will walk you through the installation process, from unzipping the file to configuring your project with the plugin. Step 1: Unzip the Downloaded File After purchasing and downloading the plugin, the first step is to unzip […]

Limitation

Limitation Playable ads are a highly effective and engaging ad format, but they come with various technical and regulatory limitations set by different ad networks. These limitations can impact the design, performance, and overall functionality of your ads. Below, we outline the specific limitations imposed by popular ad networks such as TikTok, Google, Facebook, AppLovin, […]

Endcard

EndCard The End Card is the final and arguably most crucial part of a playable ad. After the user has experienced the core gameplay, the end card serves to convert that engagement into action—usually by encouraging the user to install the app. This section is where the call-to-action (CTA) is presented, guiding the user to […]

Gameplay

Gameplay The gameplay section is the core of your playable ad. This is where users experience a condensed version of the actual game or app, giving them a taste of its key features. The goal of this section is to engage users, showcase the best aspects of your app, and ultimately encourage them to download […]

Tutorial

Tutorial The tutorial section is the first and one of the most critical components of a playable ad. It introduces users to the core mechanics of your game or app and ensures that they understand how to interact with the ad before diving into the full gameplay experience. A well-designed tutorial is essential for reducing […]

Playable design

Playable design In the following pages, we will cover the three fundamental components that make up a well-structured playable ad: the Tutorial, Gameplay, and End Card. Each of these elements plays a crucial role in creating an effective and engaging advertisement, guiding users from initial interaction to conversion. Why Structure Matters The structure of a […]

What is playable ad

What is a playable ad A playable ad is a type of mobile advertisement that provides users with an interactive preview of a game or app within the ad itself. It simulates a condensed version of the actual gameplay or app experience, allowing users to engage with key mechanics before deciding to download the full […]

Documentation

Introduction what is Playbuild plugin ? The PlayBuild plugin are a Cocos Creator extension that enbles you build high quality playable ads easy, cheap and in house. Key features Effortless Conversion: Seamlessly export your game as a playable ad with just a few clicks. The plugin automates much of the heavy lifting, allowing you to […]