Tutorial
The tutorial section is the first and one of the most critical components of a playable ad. It introduces users to the core mechanics of your game or app and ensures that they understand how to interact with the ad before diving into the full gameplay experience. A well-designed tutorial is essential for reducing friction, keeping users engaged, and preventing early drop-offs.
Purpose of the Tutorial
The purpose of the tutorial is to provide clear, concise instructions that guide the user through the basic controls or interactions of the game. This section should focus on the most important aspects of gameplay, helping users quickly learn what they need to know to enjoy the playable ad without overwhelming them with too much information.
Key Elements of an Effective Tutorial
Simplicity
The tutorial should be short and to the point. Users often engage with playable ads in fast-paced environments, so it’s crucial to convey the necessary information as quickly and clearly as possible. Highlight only the essential controls or actions that users need to proceed to the gameplay section.Interactive Guidance
Rather than static text or images, use interactive prompts to teach the user. For example, show an arrow or a glowing effect around the button they need to press or the area they need to interact with. This hands-on approach keeps the user engaged while guiding them step-by-step.Contextual Instructions
Deliver instructions within the context of the action. For example, as soon as the user is expected to swipe, tap, or tilt, provide a brief cue or hint that appears at the right moment. Avoid overwhelming the user with instructions upfront; instead, deliver them as they become relevant.Clear Feedback
Make sure to include visual or audio feedback for user actions. When the user correctly performs an action, provide a positive response, such as a sound effect, animation, or visual cue, to reinforce their understanding of the controls.Skippability
Allow users to skip the tutorial if they are already familiar with the gameplay. Some users may have encountered similar playables or played the game before, and forcing them through a tutorial could lead to frustration.
Example Flow of a Tutorial
Introduction: Begin with a brief message or animation that introduces the core concept of the game. For example, “Swipe to move the character left or right.”
First Interaction: Prompt the user to perform the first action, such as swiping or tapping. Use visual cues like arrows or glowing elements to guide them to the correct area.
Reinforcement: Once the user performs the action, provide immediate feedback (e.g., the character moves or a sound effect plays). If necessary, provide additional cues for the next action.
Transition to Gameplay: After completing the tutorial, smoothly transition into the gameplay section. Let the user know that they are now ready to start the real experience, and remove any tutorial elements from the screen.
