What is a playable ad
A playable ad is a type of mobile advertisement that provides users with an interactive preview of a game or app within the ad itself. It simulates a condensed version of the actual gameplay or app experience, allowing users to engage with key mechanics before deciding to download the full application. From a technical standpoint, a playable ad is typically an HTML5-based mini-game or interactive app that is lightweight, optimized for performance, and delivered through mobile ad networks.
what is Playbuild plugin ?
Creation: Developers create a small, self-contained HTML5 game or interactive experience, usually 2MB to 5MB in size. This playable is designed to showcase the core features of the full app or game, focusing on short, engaging experiences that reflect the actual gameplay.
Tracking: During the interaction, the ad network’s SDK communicates with the ad to track various events, such as the completion of gameplay, the interaction with specific elements, or the user clicking on a call-to-action (CTA) button. These metrics are crucial for advertisers to understand the effectiveness of the playable ad.
Call-to-Action: At the end of the interaction, a CTA is typically displayed, encouraging the user to install the app. Upon clicking the CTA, the user is redirected to the app store to download the full app. Events like the CTA click and app installation are tracked to measure the ad’s performance.
